Legendary graphic designer Paul Rand is revered as the creator of logos for corporations like IBM, ABC, UPS, and NeXT, and author of many books including the seminal, recently reissued Thoughts on Design. He passed away in 1996, but would have been 100 today, and his legacy is still as strong as ever.
By his early twenties, Rand was already receiving international acclaim for his designs, in part for his covers for Direction magazine, which he produced for no fee in exchange for full artistic freedom. Painter and photographer Laszlo Moholy-Nagy was among the many who took notice of him, saying:
Among these young Americans, it seems to be that Paul Rand is one of the best and most capable [. . .] He is a painter, lecturer, industrial designer, [and] advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless.
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