Replacing a symbol meant to stand for an entire nation-state might seem to be a solemn undertaking. So it was noteworthy when, last year, New Zealand decided to democratize the task: Instead of commissioning an esteemed designer, the government issued an open call for ideas and announced that the winner would be chosen by a popular vote.
In doing so, the Kiwis were joining what has become a quiet redesign trend. Mozilla, the company behind the Firefox web browser, is expanding its open-source principles to its branding, completely redesigning its logo through a multipart process guided by public input.
Read the full article from The New York Times.