News Archive - December 2016 View All

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Open call: Should designers trust the wisdom of the crowd?

December 15, 2016

Replacing a symbol meant to stand for an entire nation-state might seem to be a solemn undertaking. So it was noteworthy when, last year, New Zealand decided to democratize the task: Instead of commissioning an esteemed designer, the government issued an open call for ideas and announced that the winner would be chosen by a popular vote.

In doing so, the Kiwis were joining what has become a quiet redesign trend. Mozilla, the company behind the Firefox web browser, is expanding its open-source principles to its branding, completely redesigning its logo through a multipart process guided by public input.

Read the full article from The New York Times.

Business leaders should train like high-performance athletes

December 09, 2016

Let’s talk about high-level executives and elite athletes. How are they similar?

The main similarity is that people in business, especially business leaders, are generally required to push the limits of what they’re capable of. They put in long hours and go on frequent business trips. Their physical and mental state in many cases determines their ability to do their jobs and be strong leaders.

Read the full article from the Globe and Mail.

Why Samsung’s Note 7 Crisis Won’t Hurt Its Brand Long Term

December 01, 2016
Things look rather bleak for Samsung at the moment. Within weeks of launching its flagship smartphone, the Galaxy Note 7, the company had to recall all of the more than 3 million devices it had sold, after reports of overheating and exploding batteries. Soon after, it halted production and scrapped the product entirely. All told, current estimates indicate the recall’s cost will exceed $6 billion (with one estimate even higher). But the greater concern is about the long-term hit on Samsung’s brand. After all, it is one of the most valuable global brands. Branding consultancy Interbrand estimated Samsung’s 2016 brand value at $51.8 billion.

Read the full article from Harvard Business Review.