News Archive - November 2016 View All

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Seven ways to parlay a trade show into real opportunities

November 25, 2016

The power of trade shows is growing, according to figures released earlier this year by the Center for Exhibit Industry Research.

The industry has experienced 22 consecutive quarters of growth, dating back to 2009, with revenue growth for 2016 estimated at 6.5 per cent and gains in show attendance increasing by 4.9 per cent.

But if there is value in a small business spending the time and money to attend a trade show, how can it best maximize the cost and reap the rewards?

Read the full article from The Globe and Mail. 

Non-hydro renewable power share sees significant growth: NEB report

November 17, 2016

The National Energy Board says a building spree in non-hydroelectric renewable power projects between 2005 and 2015 took its share of overall capacity in Canada from 2 per cent to 11 per cent.

Non-hydro renewable power such as wind, solar and biomass grew more than sixfold over that same time frame, rising from 2,360 megawatts to 15,600 MW.

NEB chief economist Shelley Milutinovic says Canada is now the fourth-largest generator in the world of environmentally friendly power from sources including wind, solar, biomass and hydroelectric plants.

Read the full article from The Globe and Mail.

When corporate cultures don't mix

November 09, 2016

Up to 80 per cent of mergers between companies don't work. The biggest obstacle is an unsuccessful attempt to combine two corporate cultures that are too different. You can't simply mash them together and hope for the best. It won't work.

This mistake is particularly common when an acquiring, dominant company is making a strategic buy in an area that would be more difficult to develop from scratch: a tuck-in acquisition. 

Read the full article from The Globe and Mail.
Makes U Think

Physical mail marketing still has plenty to offer advertisers

November 01, 2016

It spent the past two decades disrupting the book-publishing industry, and along the way became the world’s largest online retailer. Now, it has decided to open several physical bookstores. Knowing a thing or two about how people browse, it will display books cover out, not spine out. Yes, I am talking about

When the digital paragon experiments with physical stores, it challenges conventional wisdom about the absolute supremacy of digital. Over the past five years, I have watched the rapid and continuing decline of print advertising, while marketing mail has been a steady business at best. Will direct mail be the next digital roadkill? Is it as simple as digital won and physical is going extinct?

Read the full article from The Globe and Mail.