News Archive - January 2016 View All

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China now the largest installer of clean energy, report says

January 20, 2016
China was the largest developer of renewable energy projects in 2015, accounting for almost 40 per cent of all the wind, solar, biopower and small hydro installations around the world.

New numbers from British-based research firm GlobalData show that China has become the largest installer of clean energy, with almost 45 gigawatts of renewable power projects added last year, out of 115 GW that started up worldwide.

One gigawatt is enough to power about 700,000 homes, so globally there was enough new renewable energy installed in 2015 to power about 80 million homes.

The head of GlobalData’s power practice, Ankit Mathur, said China’s renewable position has grown particularly strong in the solar sector, where it became the largest consumer of solar panels in 2014, passing both the United States and Japan. In 2015, China installed 18.4 GW of solar power, more than double the amount in Japan and the United States, where each had about 8 GW of new installations.

Around the world, there is now a total of about 914 GW of installed renewable energy capacity, GlobalData estimates, enough to power about 640 million homes. That’s up almost 15 per cent from 2014.

The total amount of renewable power is expected to grow to around 1,511 GW by 2020, a compound annual growth rate of 11.3 per cent over the next five years.

Already, there is more renewable electricity being added around the world, each year, than what is being added from new coal- and gas-fired projects, GlobalData said.

GlobalData did not break out Canadian numbers, but based on industry reports the domestic sector is also growing quickly.

The Canadian Wind Energy Association said 1,506 megawatts of new wind was added in Canada in 2015, the sixth highest installation rate in the world. For the fifth consecutive year, wind is the largest source of new electricity generation in the country, CanWEA said.

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Got something to sell Tell a story

January 18, 2016
These days, managers are expected to be adept storytellers to get their marketing and other messages out effectively.

That's great in theory but often they fumble when trying to figure out exactly what storytelling involves.

Professor K. can help.

Richard Krevolin, a screenwriter and playwright who has taught at both the University of Southern California (USC) and the University of California, Los Angeles (UCLA) film schools, found himself explaining storytelling to executives when a Unilever marketing manager decided that Prof. K's Hollywood pedigree could be helpful selling Sunsilk shampoo in its Asian and Latin American markets. That success led him to become a brand narrative consultant, a storytelling professor, if you will.

"Everyone agrees we need to tell better stories but teaching a human being to tell stories better is not easy to do," he said in an interview. Managers live in a world of data and metrics; storytelling is quite different.

He boils it down to Prof. K's three-step narrative approach, shared in his recent book The Hook. It starts by being able to articulate the premise of your story in a single sentence - one that will leave people gobsmacked because it's so compelling. To do that, you may have to move on to the second step in order to clarify your thinking, answering seven key questions:

Who is your main character?

There must be one - and only one. KFC has Colonel Sanders. In many companies, the hero is the founder, who had a brilliant idea that gave the world this magical offering and the hallowed values behind the organization. The hero should not be your brand, even if that might be your first instinct. Instead, the hero would be the user. The same thinking applies if you are trying to sell a new program to your staff: You need a main character.

What does your main character need/want/desire?

This opens up the dramatic problem at the heart of your story, and it needs to be articulated in terms of an inner emotional need and a concrete, physical need existing outside the protagonist.

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