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Blog

Outsourced creative direction is like hiring a one-stop shop

April 12, 2017

You’re overworked, over-stretched and overwhelmed. And you certainly can’t dedicate enough time to every aspect of every HR, communications or rebranding initiative your company wants to execute. Sound familiar? These are all common signs that you and your company’s internal marketing team are stretched too thin.

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Some wear it on their sleeve

March 27, 2017

A good friend immigrated to this country from Israel. To celebrate becoming a citizen, there was a party with friends. To mark her fifth year in Canada she got a tattoo, a maple leaf, a red one, which is one of the most fascinating symbol of our land. Most wear it on their sleeve or hat or on a tee shirt and that's patriotic. But, she wears it on her forearm where it reminds her of the good fortune and security of being Canadian. That's commitment; that's pride.

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