There’s a certain amount of satisfaction that comes with doing something yourself. Except when things go wrong. Because even though you can do something yourself, doesn’t mean you always should.
When it comes to graphic design, there are dozens of high quality tools and pre-designed templates available to the average user. With them, you can build a website or design a brochure all by yourself. But should you? I’ve compiled a bunch of reasons why you shouldn’t.
You know you need a designer when:
You’re buying more software programs than groceries.
- The software you’re using won’t do what you ask it to do.
- The late nights you invest in your DIY project creates bags under your eyes so big that your coffee barista loves you.
- You think your creation is perfect until you see it on your smartphone.
- Your printer can’t open the files you send.
- The final product you receive from your printer looks nothing like what you saw on your screen.
- You find a typo in your product after sending the final version to the printer.
- You don’t know the difference between Pantone colours, CMYK and RGB.
- The colours you choose are more off-putting than your aunt Betsy’s kitchen apron.
- The copy you pay a writer to produce is twice as long as the design you create for it.
- The translation house returns your piece in Spanish when you expect French.
- The t-shirt you design costs $25 per shirt to silkscreen.
- You spend more money on printer ink cartridges than on cocktails at the bar.
- The president of your company asks if you’re feeling all right.
- You don’t have a clue what some of the items on this list mean.
A registered graphic designer (RGD) not only understands the terminology on this entire list, but also makes it their business to understand your business, your vision and your needs. And, a RGD applies that targeted knowledge into creating unique solutions that speak directly to your prospects and audience.
So while DIY may seem like the easier and cheaper option for your graphic design projects; chances are what it means is that you’ll simply end up having to do the project twice.